"פועלים לפיתוח התיירות"
The Israel Incoming Tour Operators Association is a representative body in the field of incoming tourism in Israel. The Association was founded in 1960 with the aim of working towards the development of Israel’s incoming tourism industry and has a membership of approximately one hundred companies and non-profit organizations. The Association’s members contribute enormously to Israel and its economy, creating jobs, adding to the country’s gross national product, and improving Israel’s image. The Incoming Tour Operators Association operates on many levels: representing its members to governmental and public authorities, removing operational obstacles, advancing an open skies agreement with the European Union, increasing aviation capacity, increasing hotel capacity in Israel, ranking hotels, organizing professional seminars and conferences, and much more.